PULSE OF THE CHANNEL

Digital marketing in the channel: Best practices, tips & data-driven insights by OneAffiniti.

  • IT Buyers are looking for security solutions in 2018

    Blog
    January 9, 2018
    IT Buyers are looking for security solutions in 2018
    Joel Montgomery
    What do buyers want? It’s the question that should guide every successful IT provider, whether you’re a major vendor or a small channel partner.
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  • How to Effectively Market on a Limited Budget

    Blog
    January 2, 2018
    How to Effectively Market on a Limited Budget
    Joel Montgomery
    Engaging in effective marketing, as alien as it may seem to the world of IT services, is essential to growing your business and thriving in a competitive market.
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  • Blog
    December 12, 2017
    Why should direct and indirect channel marketing be combined?
    Joel Montgomery
    If you want to get the most out of your marketing dollars, you’re better off developing a comprehensive marketing strategy.
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  • Blog
    December 8, 2017
    Top 5 co-marketing tactics for the IT channel in 2018
    Joel Montgomery
    Here are a number of important tools that should be included in the arsenal of any channel marketer.
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  • Blog
    December 5, 2017
    Channel Marketers, Go Fish!
    Joel Montgomery
    Early on in my channel marketing days I believed strongly in the old adage, “Give a man a fish, feed him for a day. Teach a man to fish, feed him for a lifetime.” Back then, with the right amount of training and the latest marketing tools...
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  • Buy Our Product Billboboard

    Blog
    November 29, 2017
    How Thought Leadership Can Help Customers Believe Your Marketing
    Joel Montgomery
    If you’re a major IT brand, you may be tempted to conclude that if internet has replaced traditional media, then the solution is simply to move your advertising online.
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  • Hand Shake

    Blog
    November 24, 2017
    What the channel can learn from Airbnb to build trust
    Joel Montgomery
    While many complain that technology has allowed people to move farther apart from each other, there are plenty of examples of how it has helped people establish greater trust in one another.
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  • Increasing the support for your Diversity Partner Program

    Blog
    November 9, 2017
    Increasing the support for your Diversity Partner Program
    Michelle Kvello
    Businesses with a wider range of backgrounds and identities in leadership have key advantages over their less diverse competitors.
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  • Blog
    October 30, 2017
    Why your channel is your most effective marketing machine
    Joel Montgomery
    There are rarely clear answers to questions about marketing.
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  • Blog
    October 5, 2017
    How to Make Channel Marketing as Direct as Possible
    Joel Montgomery
    If only channel marketing were as simple as direct marketing.
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  • Guide
    September 28, 2017
    eMail Bounces: Make it an Opportunity
    Thivanka De Silva
    Let’s face it: There are few things as aggravating as an email bounce. You need your subscribers to see a message, and you can’t deliver that message to them.
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  • Guide
    September 21, 2017
    The Power Hour
    Thivanka De Silva
    You’ve built a healthy email list, you’ve sent valuable content to your subscribers, and your readers have opened and clicked the email.
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  • Guide
    September 14, 2017
    eMail Unsubscribes: Is it all bad?
    Thivanka De Silva
    There’s an age-old fear of unsubscribes in the email marketing world. Marketers dread a decrease in list size, and some take it personally when a reader loses interest.
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