Mid-year channel update: spending rises while IoT lags

Based on a survey of IT buyers conducted late in 2018, at the enterprise level, stability, and efficiency were the key s …

October 17, 2019

Celebrating a milestone – $1 billion in …

In the past 6 years, our through-channel marketing program has helped small & medium sized partners sell more than $1Bil …

July 17, 2019

Creating effective content for channel p …

Help channel marketers engage with their target audience by providing them with resources to build trust and be cultivat …

June 26, 2018

Business IT Trends for 2018: 5 Ways to S …

Earlier this year, we released our second annual Business IT Trends Report. We were able to gather survey responses from …

June 5, 2018

What IT Partners Really Want From Your M …

It’s no wonder that so many channel partners are consistently disappointed by the results of their marketing efforts a …

April 18, 2018

Long-term marketing is the only marketin …

It’s no wonder that so many channel partners are consistently disappointed by the results of their marketing efforts a …

March 5, 2018

Giving B2B Customers the Content They Tr …

For IT buyers, it’s hard to make sense of all of the competing marketing campaigns flooding their inboxes on a daily b …

February 8, 2018