Marketing through the channel effectively with drip email campaigns

What is the goal of a digital marketing campaign? In the end, the goal of every marketing effort is the same: to make sa …

December 13, 2018

Channel partner incentives, by the numbe …

Traditionally, partner incentives have been offered as rewards for partners hitting sales targets, but increasingly bran …

November 27, 2018

AI in the IT channel: past, present, and …

Seth Robinson chats about the current state of artificial intelligence in IT, where it’s heading and how the IT channe …

September 18, 2018

The channel marketer’s challenge: how to …

With all the work you’ve put into your channel marketing program, you’re wondering if it’s really paying off. …

August 21, 2018

AI is trending; SMEs aren’t buying

In June we sent out a survey to 363 North-American partners to see if they agreed with the results of our 2018 Business …

July 31, 2018

A Vision Based on Trust: Our New Brand U …

We recently unveiled a major brand update focused on the convergence of the three distinct groups we serve: vendors, par …

April 3, 2018

IT Resellers Look Back At Solid 2017

Joint OneAffiniti and vendor surveys of a total of 504 channel partners show that resellers on the U.S. market saw a bet …

February 7, 2018