Marketing through the channel effectively with drip email campaigns
What is the goal of a digital marketing campaign? In the end, the goal of every marketing effort is the same: to make sa …
December 13, 2018
Blog
The channel marketer’s challenge: how to …
With all the work you’ve put into your channel marketing program, you’re wondering if it’s really paying off. …
August 21, 2018
AI is trending; SMEs aren’t buying
In June we sent out a survey to 363 North-American partners to see if they agreed with the results of our 2018 Business …
July 31, 2018
Creating effective content for channel p …
Help channel marketers engage with their target audience by providing them with resources to build trust and be cultivat …
June 26, 2018
Business IT Trends for 2018: 5 Ways to S …
Earlier this year, we released our second annual Business IT Trends Report. We were able to gather survey responses from …
June 5, 2018
What IT Partners Really Want From Your M …
It’s no wonder that so many channel partners are consistently disappointed by the results of their marketing efforts a …
April 18, 2018
A Vision Based on Trust: Our New Brand U …
We recently unveiled a major brand update focused on the convergence of the three distinct groups we serve: vendors, par …
April 3, 2018
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