How to make your marketing database work for you

Email marketing databases inevitably decline, but a good strategy can help stem the slide and even grow your subscriber …

July 1, 2020

CCPA Readiness for SMBs

How does the CCPA affect you, your company, and your subscribers? We’ll give you some high-level details to get you st …

March 5, 2020

Why 75% of partners say they’ll be sel …

We surveyed 800 IT channel partners about Device as a Service, hypothesizing that customers, partners & vendors are miss …

January 9, 2020

Digital First: Channel Partners Want Dig …

Discussing how and why of all the types of marketing available, channel partners want and need the most help with digita …

December 5, 2019

Mid-year channel update: spending rises …

Based on a survey of IT buyers conducted late in 2018, at the enterprise level, stability, and efficiency were the key s …

October 17, 2019

Through-channel marketing: why it needs …

Through-channel marketing automation has the potential to transform the world of channel marketing, if brands can educat …

September 12, 2019

How email bounces (in small doses) are a …

Fewer things are more annoying than receiving a bounce back email when trying to send a message to your subscribers. Bef …

August 29, 2019