Marketing through the channel effectively with drip email campaigns

What is the goal of a digital marketing campaign? In the end, the goal of every marketing effort is the same: to make sa …

December 13, 2018

The channel marketer’s challenge: how to …

With all the work you’ve put into your channel marketing program, you’re wondering if it’s really paying off. …

August 21, 2018

AI is trending; SMEs aren’t buying

In June we sent out a survey to 363 North-American partners to see if they agreed with the results of our 2018 Business …

July 31, 2018

Creating effective content for channel p …

Help channel marketers engage with their target audience by providing them with resources to build trust and be cultivat …

June 26, 2018

Business IT Trends for 2018: 5 Ways to S …

Earlier this year, we released our second annual Business IT Trends Report. We were able to gather survey responses from …

June 5, 2018

What IT Partners Really Want From Your M …

It’s no wonder that so many channel partners are consistently disappointed by the results of their marketing efforts a …

April 18, 2018

A Vision Based on Trust: Our New Brand U …

We recently unveiled a major brand update focused on the convergence of the three distinct groups we serve: vendors, par …

April 3, 2018