Why Brands Must Pursue A Service-Led Approach to Through-Channel Marketing

Through-channel marketing programs are falling short. It’s time to delve deeper into why that’s the case and figure out …

August 15, 2019

How to jumpstart quote activity with you …

The traditional mode of channel marketing is outdated – a curated, long-term marketing strategy is key to getting the re …

February 12, 2019

The top 10 tech stories that engaged SMB …

Based on the analysis of content that drew the most engagement from end-buyers in 2018, buyers want insights into major …

February 4, 2019

How to double the leads for your channel …

In order to be successful, marketing efforts need to be consistent and long-term. We’ve got the data to prove it – mor …

January 16, 2019

Marketing through the channel effectivel …

What is the goal of a digital marketing campaign? In the end, the goal of every marketing effort is the same: to make sa …

December 13, 2018

Channel partner incentives, by the numbe …

Traditionally, partner incentives have been offered as rewards for partners hitting sales targets, but increasingly bran …

November 27, 2018

‘Simon says’ OneAffiniti has a great fut …

Recently, we welcomed Simon Hjorth into the OneAffiniti family. Simon is a veteran of global IT marketing, and is enthus …

November 6, 2018