Why Brands Must Pursue A Service-Led Approach to Through-Channel Marketing
Through-channel marketing programs are falling short. It’s time to delve deeper into why that’s the case and figure out …
August 15, 2019
Blog
How to jumpstart quote activity with you …
The traditional mode of channel marketing is outdated – a curated, long-term marketing strategy is key to getting the re …
February 12, 2019
The top 10 tech stories that engaged SMB …
Based on the analysis of content that drew the most engagement from end-buyers in 2018, buyers want insights into major …
February 4, 2019
How to double the leads for your channel …
In order to be successful, marketing efforts need to be consistent and long-term. We’ve got the data to prove it – mor …
January 16, 2019
Marketing through the channel effectivel …
What is the goal of a digital marketing campaign? In the end, the goal of every marketing effort is the same: to make sa …
December 13, 2018
Channel partner incentives, by the numbe …
Traditionally, partner incentives have been offered as rewards for partners hitting sales targets, but increasingly bran …
November 27, 2018
‘Simon says’ OneAffiniti has a great fut …
Recently, we welcomed Simon Hjorth into the OneAffiniti family. Simon is a veteran of global IT marketing, and is enthus …
November 6, 2018
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