Marketing through the channel effectively with drip email campaigns

What is the goal of a digital marketing campaign? In the end, the goal of every marketing effort is the same: to make sa …

December 13, 2018

Press Release: OneAffiniti Democratizes …

OneAffiniti, a leader in channel marketing solutions for IT partners and global IT brands, today announces the launch o …

April 3, 2018

Long-term marketing is the only marketin …

It’s no wonder that so many channel partners are consistently disappointed by the results of their marketing efforts a …

March 5, 2018

Giving B2B Customers the Content They Tr …

For IT buyers, it’s hard to make sense of all of the competing marketing campaigns flooding their inboxes on a daily b …

February 8, 2018

IT Resellers Look Back At Solid 2017

Joint OneAffiniti and vendor surveys of a total of 504 channel partners show that resellers on the U.S. market saw a bet …

February 7, 2018

The channel expects it will need to offe …

The channel experienced a positive year according to OneAffiniti’s annual channel report, with the cloud and security of …

February 7, 2018

Growing A Lead List Organically: Why Buy …

For an IT reseller hungry for business, buying potential prospects may seem like a natural course of action to boost its …

January 19, 2018