Mid-year channel update: spending rises while IoT lags

Based on a survey of IT buyers conducted late in 2018, at the enterprise level, stability, and efficiency were the key s …

October 17, 2019

Making marketing easy for your channel p …

Looking to increase brand engagement? Make sure your channel marketing program is easy to use, helps your partners save …

April 16, 2019

Through-channel marketing programs are c …

In spite of large brands trying to make marketing a bit easier for their partners, efforts don’t always translate to res …

April 2, 2019

Through-channel marketing and its value …

Through-channel marketing is the new marketing frontier. Between establishing brand consistency and trust, through-chann …

February 28, 2019

How to jumpstart quote activity with you …

The traditional mode of channel marketing is outdated – a curated, long-term marketing strategy is key to getting the re …

February 12, 2019

The top 10 tech stories that engaged SMB …

Based on the analysis of content that drew the most engagement from end-buyers in 2018, buyers want insights into major …

February 4, 2019

How to double the leads for your channel …

In order to be successful, marketing efforts need to be consistent and long-term. We’ve got the data to prove it – mor …

January 16, 2019