How to jumpstart quote activity with your partners

The traditional mode of channel marketing is outdated – a curated, long-term marketing strategy is key to getting the re …

February 12, 2019

IT Resellers Look Back At Solid 2017

Joint OneAffiniti and vendor surveys of a total of 504 channel partners show that resellers on the U.S. market saw a bet …

February 7, 2018

The channel expects it will need to offe …

The channel experienced a positive year according to OneAffiniti’s annual channel report, with the cloud and security of …

February 7, 2018

Growing A Lead List Organically: Why Buy …

For an IT reseller hungry for business, buying potential prospects may seem like a natural course of action to boost its …

January 19, 2018

IT Buyers are looking for security solut …

What do buyers want? It’s the question that should guide every successful IT provider, whether you’re a major vendor …

January 9, 2018

How to Effectively Market on a Limited B …

Every month we talk to thousands of small businesses that have virtually no in-house marketing. They have no dedicated s …

January 2, 2018

Why should direct and indirect channel m …

Large technology vendors have traditionally treated direct marketing and indirect, channel marketing as two entirely sep …

December 12, 2017