Marketing through the channel effectively with drip email campaigns

What is the goal of a digital marketing campaign? In the end, the goal of every marketing effort is the same: to make sa …

December 13, 2018

IT Buyers are looking for security solut …

What do buyers want? It’s the question that should guide every successful IT provider, whether you’re a major vendor …

January 9, 2018

How to Effectively Market on a Limited B …

Every month we talk to thousands of small businesses that have virtually no in-house marketing. They have no dedicated s …

January 2, 2018

Why should direct and indirect channel m …

Large technology vendors have traditionally treated direct marketing and indirect, channel marketing as two entirely sep …

December 12, 2017

Top 5 co-marketing tactics for the IT ch …

Co-marketing is central to the relationship between IT vendors and their channel of reseller partners. The partner recei …

December 8, 2017

Channel Marketers, Go Fish!

Early on in my channel marketing days I believed strongly in the old adage, “Give a man a fish, feed him for a day. Te …

December 5, 2017

How Thought Leadership Can Help Customer …

If you’re a major IT brand, you may be tempted to conclude that if internet has replaced traditional media, then the s …

November 29, 2017