Marketing through the channel effectively with drip email campaigns

What is the goal of a digital marketing campaign? In the end, the goal of every marketing effort is the same: to make sa …

December 13, 2018

What the channel can learn from Airbnb t …

While many complain that technology has allowed people to move farther apart from each other, there are plenty of exampl …

November 24, 2017

Increasing the support for your Diversit …

The benefits of diversity in business are apparent. Studies show that businesses with a wider range of backgrounds and i …

November 9, 2017

Why your channel is your most effective …

There are rarely clear answers to questions about marketing. In many cases –– from crafting a message to building a …

October 30, 2017

How to Make Channel Marketing as Direct …

If only channel marketing were as simple as direct marketing. Don’t get me wrong. Figuring out how to convince people …

October 5, 2017

eMail Bounces: Make it an Opportunity

Let’s face it: There are few things as aggravating as an email bounce. You need your subscribers to see a message, and …

September 28, 2017

The Power Hour

You’ve built a healthy email list, you’ve sent valuable content to your subscribers, and your readers have opened an …

September 21, 2017