How to jumpstart quote activity with your partners

The traditional mode of channel marketing is outdated – a curated, long-term marketing strategy is key to getting the re …

February 12, 2019

Top 5 co-marketing tactics for the IT ch …

Co-marketing is central to the relationship between IT vendors and their channel of reseller partners. The partner recei …

December 8, 2017

Channel Marketers, Go Fish!

Early on in my channel marketing days I believed strongly in the old adage, “Give a man a fish, feed him for a day. Te …

December 5, 2017

How Thought Leadership Can Help Customer …

If you’re a major IT brand, you may be tempted to conclude that if internet has replaced traditional media, then the s …

November 29, 2017

What the channel can learn from Airbnb t …

While many complain that technology has allowed people to move farther apart from each other, there are plenty of exampl …

November 24, 2017

Increasing the support for your Diversit …

The benefits of diversity in business are apparent. Studies show that businesses with a wider range of backgrounds and i …

November 9, 2017

Why your channel is your most effective …

There are rarely clear answers to questions about marketing. In many cases –– from crafting a message to building a …

October 30, 2017