We surveyed 800 IT channel partners about Device as a Service, hypothesizing that customers, partners & vendors are miss …

January 9, 2020

Building trust

The traditional mode of channel marketing is outdated – a curated, long-term marketing strategy is key to getting the re …

February 12, 2019

Recently, we welcomed Simon Hjorth into the OneAffiniti family. Simon is a veteran of global IT marketing, and is enthus …

November 6, 2018

We recently unveiled a major brand update focused on the convergence of the three distinct groups we serve: vendors, par …

April 3, 2018

For IT buyers, it’s hard to make sense of all of the competing marketing campaigns flooding their inboxes on a daily b …

February 8, 2018

If you’re a major IT brand, you may be tempted to conclude that if internet has replaced traditional media, then the s …

November 29, 2017

While many complain that technology has allowed people to move farther apart from each other, there are plenty of exampl …

November 24, 2017