Marketing through the channel effectively with drip email campaigns

What is the goal of a digital marketing campaign? In the end, the goal of every marketing effort is the same: to make sa …

December 13, 2018

‘Simon says’ OneAffiniti has a great fut …

Recently, we welcomed Simon Hjorth into the OneAffiniti family. Simon is a veteran of global IT marketing, and is enthus …

November 6, 2018

A Vision Based on Trust: Our New Brand U …

We recently unveiled a major brand update focused on the convergence of the three distinct groups we serve: vendors, par …

April 3, 2018

Giving B2B Customers the Content They Tr …

For IT buyers, it’s hard to make sense of all of the competing marketing campaigns flooding their inboxes on a daily b …

February 8, 2018

How Thought Leadership Can Help Customer …

If you’re a major IT brand, you may be tempted to conclude that if internet has replaced traditional media, then the s …

November 29, 2017

What the channel can learn from Airbnb t …

While many complain that technology has allowed people to move farther apart from each other, there are plenty of exampl …

November 24, 2017