Businesses have more positive outlook on their ‘new normal’

In June 2020, we conducted a survey of more than 2400 SMBs to understand how the economic climate is expected to affect …

August 14, 2020

Why supporting channel partners in diffi …

How will the fear and uncertainty surrounding the financial reaction to COVID-19 affect the channel? Now, more than ever …

March 11, 2020

How to jumpstart quote activity with you …

The traditional mode of channel marketing is outdated – a curated, long-term marketing strategy is key to getting the re …

February 12, 2019

‘Simon says’ OneAffiniti has a great fut …

Recently, we welcomed Simon Hjorth into the OneAffiniti family. Simon is a veteran of global IT marketing, and is enthus …

November 6, 2018

Giving B2B Customers the Content They Tr …

For IT buyers, it’s hard to make sense of all of the competing marketing campaigns flooding their inboxes on a daily b …

February 8, 2018

How Thought Leadership Can Help Customer …

If you’re a major IT brand, you may be tempted to conclude that if internet has replaced traditional media, then the s …

November 29, 2017

What the channel can learn from Airbnb t …

While many complain that technology has allowed people to move farther apart from each other, there are plenty of exampl …

November 24, 2017