Why Brands Must Pursue A Service-Led Approach to Through-Channel Marketing

Through-channel marketing programs are falling short. It’s time to delve deeper into why that’s the case and figure out …

August 15, 2019

A Vision Based on Trust: Our New Brand U …

We recently unveiled a major brand update focused on the convergence of the three distinct groups we serve: vendors, par …

April 3, 2018

Press Release: OneAffiniti Democratizes …

OneAffiniti, a leader in channel marketing solutions for IT partners and global IT brands, today announces the launch o …

April 3, 2018

IT Resellers Look Back At Solid 2017

Joint OneAffiniti and vendor surveys of a total of 504 channel partners show that resellers on the U.S. market saw a bet …

February 7, 2018

The channel expects it will need to offe …

The channel experienced a positive year according to OneAffiniti’s annual channel report, with the cloud and security of …

February 7, 2018