Digital marketing support for Brokers
We handle everything, you pay nothing
Engage with your customers, generate new leads & maximise renewal retention
Join Now Join Now https://a.oneaffiniti.com/s3/rfin-en-au
Proudly sponsored by
Professional marketing. Zero cost. Complete control.
In partnership with CGU, we manage a monthly email marketing campaign designed to keep you top of mind with clients and help maximise renewal retention. We supply the content and the platform, you approve the articles, and click “send”. It’s that easy.
No Out-of-Pocket Costs
This support is fully funded by CGU for valued Brokers.Industry Leading Content
Professionally written education articles, e-books and infographics prepared for you every month.Marketing Made Easy
Approve and schedule digital campaigns in less than 5 minutes.
In one year, we’ve helped 300+ Brokers benefit from:
5,000+ Leads
New opportunities from existing customers and prospects.
250,000+
B2B contacts reached every month with measurable marketing.
$125m+
Pipeline generated through new business and renewal retention.
Do you want a marketing platform and content, 100% sponsored by CGU? We’ve got you covered.
Get Started https://a.oneaffiniti.com/s3/rfin-en-au
How it works
How it works
Register Online” icon=”icon icon-edit2
Register Online
Complete the registration form with your campaign preferences so our team can start customising your campaign.
Note: A OneAffiniti representative will be in touch shortly after your register to set up your account (10 minutes).
Add Subscribers
You Control the List
You are in full control of who is added and deleted from your subscriber list.
Unsubscribes are automatically removed from all future campaigns.
OneAffiniti Service Terms
Under your service agreement with OneAffiniti, you are responsible for compliance with local applicable Privacy and Anti-Spam Laws. This means you need to make sure that you have made the necessary notifications and obtained the necessary consents from your customers to send them email campaigns.
Whilst OneAffiniti is not able to provide legal advice regarding your compliance with local privacy and SPAM regulations, we can provide some general guidance to assist you with testing your customer list prior to joining the program.
Before you import your customer list, you should consider whether you have:
- Clear, explicit consent from the individual; or
- Can prove a legitimate business interest to send them an email campaign based on an existing business relationship with the individual. An existing business relationship can be identified based on the following guidelines:
- The individual made a purchase within the last 24 months
- The individual received a quotation, made an enquiry, engaged in a discussion or asked a question regarding a product/service within the last 12 months.
You should never use third party or purchased lists. Please see our full terms and conditions.
Note: OneAffiniti maintains a privacy program designed around the General Data Protection Regulation (GDPR).
Review Campaign
Content with Your Clients in Mind
We create the email campaign draft, that is pre-populated with articles and product content that is relevant to your clients. You’re able to swap out any articles you’d like from our content library, or you can leave as-is for an automatic send 4 days after you receive the draft.
Get Leads
Your Multi-Platform Campaign
The campaign will drive customers to a unique microsite customised with your company’s branding and contact information, including your location and social accounts. You’ll be a marketing pro, with minimal work!
Any enquiries gathered from the campaign are sent to you in real-time.
Approve Social Posts
Automated Social Posts
Approved content from your email campaign is split into multiple social posts and automatically scheduled to post on your company’s LinkedIn page, just by opting-in to this feature.
Track Results
Simplified Reporting
See your top engagers, click through and open rates with the campaign summary sent you 72 hours after your campaign is delivered.
Frequently Asked Questions
Why am I being offered this?
During these difficult times, CGU want to invest in their Brokers to ensure continued success and as such will fund the costs associated with organising this marketing activity for you.
Are there any hidden costs?
Absolutely not! We are appointed by CGU to manage this program and all costs are 100% funded.
What time and effort is required of me?
Once you’re all set-up, you can manage this program in less than 5 minutes per month.
How do I get started?
There are two simple steps to get started:
- Simply fill out the registration form with your campaign preferences so our team can get started on creating and customising your first campaign.
- Upload your target subscribers to your account. We’ll send you an invitation to login and import your list to Campaign Monitor, the mailing platform we use to schedule your campaigns.
A OneAffiniti representative will be in touch shortly after your register to help you set up your account (10 minutes) and answer any questions you may have about the program.[/boc_accordion][boc_accordion title=”Does CGU have access to my customer list?”]
No. OneAffiniti sets you up and only you have access to your email marketing account. Strict terms and conditions apply.
Can any Insurance Broker participate?
Yes, for any Broker invited to this program by CGU.
Can I change or approve the content being sent to my customers?
Absolutely – Brokers have final approval on all content going to their customers.
Can I provide my own content?
Yes, we have a custom content template that you can use to provide content for your digital campaign. Your Broker Success Manager can assist with this process.
CAN I SEE A DRAFT BEFORE REGISTERING WITH ONEAFFINITI?
To get a customised sample draft sent to you, you will need to register your basic information with us. This will allow us to add your logo and information to the email so you get a more realistic idea of what the email will truly look like.
If you don’t need a customised version of the email, you can view our template here.
Questions? Get in touch
Fill out your contact details below and a OneAffiniti representative will be in touch shortly to assist you with next steps and answer any questions you may have.
See what other brokers are saying
Questions? Contact our team at cgubrokersupport@oneaffiniti.com