About us

Scalable through-channel marketing programs, amplifying growth for brands & partners

Servicing more than 3,500 channel partners globally, OneAffiniti offers a service-enabled technology platform to create customized, scalable through-channel marketing programs, amplifying growth for brands and partners.

Our unique combination of technology, people, data and services drive more than 80% monthly partner participation and 22:1 ROI on attributable sales. This also enables us to provide valuable end-user and partner insights to you. 

Our multi-platform marketing campaigns feature enterprise-quality industry and product content to engage with channel partners’ audience, showcasing their expertise and keeping them top of mind.

Our purpose is to democratize marketing
to empower channel partners’ growth.

Our values

Make it win: win

We succeed when our customers do. So we’re dedicated to making it happen.

Challenge the norm

There’s always a better way to do something. It just takes a fresh approach.

Step up and own it

We’re a proactive, empowering business. Our team step up, and own their projects.

Stand in others’ shoes

Whether clients, or their customers, we engage with people, by being in tune with their needs.

Good On Ya!

For consistently doing a great job, or when the other values just don’t suit.

Our team

    Mark has 30+ years of experience overseeing operations in the incentive industry. He joined Incentive Solutions as President and COO in 2002 and took the reins as CEO in 2018. Not only a thought leader in channel engagement and incentives, he's also a philanthropist who participates yearly in the Distinguished Clown Corps to benefit Children's Healthcare of Atlanta.

    Mark Herbert

    Chief Executive Officer

    Before becoming the CFO of Incentive Solutions in 2012, Scott filled various leadership and finance positions in franchising, healthcare, and software development companies. He holds a Bachelor of Business Administration degree in Accounting from Kennesaw State University and is a Certified Public Accountant in Georgia.

    Scott Bedora

    Chief Financial Officer

    Nichole
    As CMO, Nichole sets demand generation strategies for OneAffiniti and Incentive Solutions channel technology and services. Nichole and her team have increased qualified lead generation by 1800% and contributed significantly to Incentive Solutions' 20% year over year growth. Nichole holds a double BA from AIU in Marketing and Design. In her free time, she spends time with her family and travels with her husband and mini-Aussie.

    Nichole Gunn

    Chief Marketing Officer

    Kelly Held
    Kelly brings over 20 years of technology expertise to his CIO role. He has developed solutions and managed technologies supporting a wide range of incentive programs. Kelly has authored and edited of several IT books and exams, including web development, database programming, and computer networking. He graduated cum laude from The University of Georgia with a B.S. in Physics and has earned professional certifications from Microsoft, Oracle, Cisco, and (ISC)².

    Kelly Held

    Chief Information Officer

    As Chief Revenue Officer, Michael brings over 25 years of executive leadership with international sales and marketing experience to the team. Having worked at global companies including FedEx and Dell, his expertise in channel marketing and strong desire to see brands and channel partners succeed will contribute to the growth of services offered by Incentive Solutions. Michael enjoys yard work, swimming, traveling with his family, and sarcasm.

    Michael Heldebrandt

    Chief Revenue Officer

    As Chief Operations Officer, Simon drives critical projects and organizational change. He has 30+ years of marketing and tech experience, working with companies like Lexus, Dell, Microsoft, and Samsung. He speaks six languages and has lived in Denmark, the U.K., France, Singapore, and the U.S. Along with being an American Marketing Association (AMA Austin) board member and Danish Club president, he's also an avid table tennis player and skiier.

    Simon Hjorth

    Chief Operations Officer

    John's track record includes delivering numerous, successful digital products in media and financial sectors. Before joining OneAffiniti, he served as CTO at HotelsCombined, which led to significant growth and an acquition by the Booking.com Group. He earned his B.A. in Economics & Mathematics from the National University of Ireland Galway. In his free time, he enjoys bushwalking with his family and playing golf in Sydney's Northern Beaches region.

    John Madden

    Chief Technology Officer

    Joel founded OneAffiniti 12 years ago and grew the company into a global leader in through-channel marketing, working with Fortune 500 clients like Google, Microsoft, Lenovo, and Dell. With Incentive Solutions' acquisition of OneAffiniti, Joel became the Chief Strategy Officer shaping the companies' path to becoming a channel software leader. In his spare time, he plays tennis and bad golf, and visits the #1 ice cream shop in the world with his family.

    Joel Montgomery

    Chief Strategy Officer

    Miles' experience includes senior marketing and management roles within Fortune 500 companies and leading B2B marketing agencies. These roles helped him develop an entrepreneurial, creative, and client-centric mind-set, as well as end-to-end problem solving skills and agile team management. He's passionate about mentoring future industry leaders while learning from them every day. Outside work, Miles enjoys traveling and enthusiastically supporting numerous elite sporting fixtures his sons participate in.

    Miles Beacroft

    General Manager, EMEA

    David has 25+ years of experience in management, sales, and service delivery. In his most rewarding role, he led Cisco teams' success across multiple verticals. Those customers still work closely with Cisco, developing new technologies and business models. David holds an MBA from Rollins College, where he studied Operations and International Business. With his free time, he enjoys community service, surfing, yoga, and traveling with his family.

    David Loy

    Vice President Global Sales

    Jay has 30 years of experience helping businesses of all sizes to grow and develop at scale, from SMBs through to multinationals across the globe. He has a deep understanding of direct growth strategies and delivering strong results for intermediated and channel "go-to-market" industries, including IT, insurance, and finance. In his spare time, you can find Jay with his family near the water, surfing, ski paddling, and swimming.

    Jay Turner

    Executive Vice President, International

    As Chief Revenue Officer, Michael brings over 25 years of executive leadership with international sales and marketing experience to the team. Having worked at global companies including FedEx and Dell, his expertise in channel marketing and strong desire to see brands and channel partners succeed will contribute to the growth of services offered by Incentive Solutions. Michael enjoys yard work, swimming, traveling with his family, and sarcasm.

    Michael Heldebrandt

    Chief Revenue Officer

    Passionate about client success for decades, Nancy began focusing on the channel several years ago with some of IT's largest brands. Since joining OneAffiniti in 2017, she has helped clients and partners develop and optimize channel marketing programs that meet increasing, competing demands while proving ROI. Raising three teenagers with her husband in Raleigh, she enjoys good wine, the small moments with her kids, and time in the sand.

    Nancy Piepho

    Vice President, North America Client Solutions

    Melissa Abraham

    Client Director

    Sophia Barraza

    Client Director

    Valerie Coleman

    Associate Client Director

    David DelBene

    Client Director

    Mary Flannigan

    Client Director

    Matthew Sanchez

    Campaign Supervisor

    Jason Wenzel

    NA Channel Sales Director

    Jay has 30 years of experience helping businesses of all sizes to grow and develop at scale, from SMBs through to multinationals across the globe. He has a deep understanding of direct growth strategies and delivering strong results for intermediated and channel "go-to-market" industries, including IT, insurance, and finance. In his spare time, you can find Jay with his family near the water, surfing, ski paddling, and swimming.

    Jay Turner

    Executive Vice President, International

    Ian Glasgow

    Client Director

    David Kettle

    A/NZ Channel Sales Director

    Miles' experience includes senior marketing and management roles within Fortune 500 companies and leading B2B marketing agencies. These roles helped him develop an entrepreneurial, creative, and client-centric mind-set, as well as end-to-end problem solving skills and agile team management. He's passionate about mentoring future industry leaders while learning from them every day. Outside work, Miles enjoys traveling and enthusiastically supporting numerous elite sporting fixtures his sons participate in.

    Miles Beacroft

    General Manager, EMEA

    Phil Morahan

    Client Director

    Grace Starling

    Team Lead - Partner Marketing Consultants

    Mark has 30+ years of experience overseeing operations in the incentive industry. He joined Incentive Solutions as President and COO in 2002 and took the reins as CEO in 2018. Not only a thought leader in channel engagement and incentives, he's also a philanthropist who participates yearly in the Distinguished Clown Corps to benefit Children's Healthcare of Atlanta.

    Mark Herbert

    Chief Executive Officer

    Before becoming the CFO of Incentive Solutions in 2012, Scott filled various leadership and finance positions in franchising, healthcare, and software development companies. He holds a Bachelor of Business Administration degree in Accounting from Kennesaw State University and is a Certified Public Accountant in Georgia.

    Scott Bedora

    Chief Financial Officer

    Nichole
    As CMO, Nichole sets demand generation strategies for OneAffiniti and Incentive Solutions channel technology and services. Nichole and her team have increased qualified lead generation by 1800% and contributed significantly to Incentive Solutions' 20% year over year growth. Nichole holds a double BA from AIU in Marketing and Design. In her free time, she spends time with her family and travels with her husband and mini-Aussie.

    Nichole Gunn

    Chief Marketing Officer

    Kelly Held
    Kelly brings over 20 years of technology expertise to his CIO role. He has developed solutions and managed technologies supporting a wide range of incentive programs. Kelly has authored and edited of several IT books and exams, including web development, database programming, and computer networking. He graduated cum laude from The University of Georgia with a B.S. in Physics and has earned professional certifications from Microsoft, Oracle, Cisco, and (ISC)².

    Kelly Held

    Chief Information Officer

    As Chief Revenue Officer, Michael brings over 25 years of executive leadership with international sales and marketing experience to the team. Having worked at global companies including FedEx and Dell, his expertise in channel marketing and strong desire to see brands and channel partners succeed will contribute to the growth of services offered by Incentive Solutions. Michael enjoys yard work, swimming, traveling with his family, and sarcasm.

    Michael Heldebrandt

    Chief Revenue Officer

    As Chief Operations Officer, Simon drives critical projects and organizational change. He has 30+ years of marketing and tech experience, working with companies like Lexus, Dell, Microsoft, and Samsung. He speaks six languages and has lived in Denmark, the U.K., France, Singapore, and the U.S. Along with being an American Marketing Association (AMA Austin) board member and Danish Club president, he's also an avid table tennis player and skiier.

    Simon Hjorth

    Chief Operations Officer

    John's track record includes delivering numerous, successful digital products in media and financial sectors. Before joining OneAffiniti, he served as CTO at HotelsCombined, which led to significant growth and an acquition by the Booking.com Group. He earned his B.A. in Economics & Mathematics from the National University of Ireland Galway. In his free time, he enjoys bushwalking with his family and playing golf in Sydney's Northern Beaches region.

    John Madden

    Chief Technology Officer

    Joel founded OneAffiniti 12 years ago and grew the company into a global leader in through-channel marketing, working with Fortune 500 clients like Google, Microsoft, Lenovo, and Dell. With Incentive Solutions' acquisition of OneAffiniti, Joel became the Chief Strategy Officer shaping the companies' path to becoming a channel software leader. In his spare time, he plays tennis and bad golf, and visits the #1 ice cream shop in the world with his family.

    Joel Montgomery

    Chief Strategy Officer

    Miles' experience includes senior marketing and management roles within Fortune 500 companies and leading B2B marketing agencies. These roles helped him develop an entrepreneurial, creative, and client-centric mind-set, as well as end-to-end problem solving skills and agile team management. He's passionate about mentoring future industry leaders while learning from them every day. Outside work, Miles enjoys traveling and enthusiastically supporting numerous elite sporting fixtures his sons participate in.

    Miles Beacroft

    General Manager, EMEA

    David has 25+ years of experience in management, sales, and service delivery. In his most rewarding role, he led Cisco teams' success across multiple verticals. Those customers still work closely with Cisco, developing new technologies and business models. David holds an MBA from Rollins College, where he studied Operations and International Business. With his free time, he enjoys community service, surfing, yoga, and traveling with his family.

    David Loy

    Vice President Global Sales

    Passionate about client success for decades, Nancy began focusing on the channel several years ago with some of IT's largest brands. Since joining OneAffiniti in 2017, she has helped clients and partners develop and optimize channel marketing programs that meet increasing, competing demands while proving ROI. Raising three teenagers with her husband in Raleigh, she enjoys good wine, the small moments with her kids, and time in the sand.

    Nancy Piepho

    Vice President, North America Client Solutions

    Jay has 30 years of experience helping businesses of all sizes to grow and develop at scale, from SMBs through to multinationals across the globe. He has a deep understanding of direct growth strategies and delivering strong results for intermediated and channel "go-to-market" industries, including IT, insurance, and finance. In his spare time, you can find Jay with his family near the water, surfing, ski paddling, and swimming.

    Jay Turner

    Executive Vice President, International

    Melissa Abraham

    Client Director

    Rosmond Bandong

    Director of Global Support Hub

    Sophia Barraza

    Client Director

    Valerie Coleman

    Associate Client Director

    David DelBene

    Client Director

    Mary Flannigan

    Client Director

    Ian Glasgow

    Client Director

    David Kettle

    A/NZ Channel Sales Director

    Phil Morahan

    Client Director

    Matthew Sanchez

    Campaign Supervisor

    Grace Starling

    Team Lead - Partner Marketing Consultants

    Ranjith Theivendrarajah

    Business Intelligence Director

    Jason Wenzel

    NA Channel Sales Director

    Tara Yukawa

    Director of Digital and Content

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