How Much Does Content Marketing Actually Cost?

Do you ever wonder if you’re spending too much — or too little — on your marketing each year? Content marketing is an essential piece of the puzzle for businesses that want to grow. Content marketing generates over three times as many leads as outbound marketing — and it costs 62% less. Content marketing was expected to account for more than $300 billion in revenue in 2019.

But if you’re unsure what content marketing actually costs, you might feel like you’re stumbling around in the dark trying to figure it out. Here’s a breakdown of what high-quality content actually looks like and how much that content should cost. 

The importance of content marketing

90% of all organizations use content in their marketing efforts. Marketers spend over 25% of their budget on content marketing. It’s worth the investment: content marketing has a conversion rate that’s six times higher than other marketing methods. 

The average cost of content marketing will depend on whether you do the work yourself or not. You can save time by outsourcing these marketing tasks. But be prepared for the cost — good marketing is expensive. While DIY content marketing might be free or cheap, in-house marketing will cost you tens of thousands a year, and working with a freelancer or an agency typically costs thousands of dollars per month depending on the volume of content you need.

Estimated cost of a content marketing campaign

To determine the estimated cost of content marketing, it’s important to understand what exactly goes into a content marketing campaign and how much each step in the process costs.

Content strategy

The first step in any content marketing project is strategy. In this phase, you’ll complete research and planning, outline an editorial calendar, and figure out the custom content needed for your audience segments.

OneAffiniti develops new plans and curates most topical content for your audience industry. Industries we write for include healthcare, manufacturing, and finance.

Content development

Once your game plan is ready to go, it’s time to actually create the content. In this step, you’ll need to pay for writing and graphic design. You might use the following digital formats to engage your audience: 

  • Infographics
  • Ebooks
  • Case studies
  • Videos
  • Curated content
  • Resource pages
  • Articles and/or blog posts
  • Interactive content

OneAffiniti creates ebooks and infographics for you, helping you effectively market yourself to customers who rely on content to help make their buying decisions. 

Content optimization

When the content is ready, you’ll use analytics to see what’s performing well. Analyzing data takes an average of 3.55 hours per week, and paying an hourly rate for somebody to do this job can add up fast. OneAffiniti analyzes content and optimizes campaigns for you and takes this task off your plate.

Content promotion

The final step in the process is getting your content distributed. Estimated costs to publish and promote on social media like LinkedIn or your email marketing list can run from hundreds to thousands of dollars per month. OneAffiniti automatically schedules your email campaign and publishes to your LinkedIn network.

Content marketing cost examples

As you work through your content marketing campaign, you might run into the following expenses:

  • Hiring a writer — $400 per article; $65+ per hour for ad copywriting, research, etc.
  • Outsourcing a graphic designer — $50+ per hour
  • Video production — $75+ per hour
  • Social media manager — $50+ per hour
  • Lead generation content planning — $50+ per hour
  • Landing page setup — $600 – $3,000
  • Email marketing setup and platform — $100 – $1,000 per month
  • Social media platform ads — $450+ per month

Save on content marketing with OneAffiniti

The total average yearly cost for an ongoing email and LinkedIn campaign is $60,000 or more. OneAffiniti provides this service for our partners for free, saving you thousands of dollars a year. Partners who join all receive quality, customized content — and if you want to save time or money, this is the way to go. Let us take over your content marketing to boost your brand to the level where it deserves to be. Interested in signing up? IT business owners can visit this link; if you are an insurance broker, click here to get started. 

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