Grow your LinkedIn network 6x faster
Attract new followers with professional, thought leadership content on LinkedIn.
Our LinkedIn publishing tool automatically schedules your monthly campaign content to drip-feed to your LinkedIn audience.
Growing the exposure of your content is a primary goal of brand awareness campaigns.
Research has shown that a persistent focus on brand-building yields greater return over the long haul.
Getting members to interact with your content will help increase the impact of your messages.
Nearly half of all C-suite executives spend at least an hour engaging with thought leadership content weekly.
LinkedIn is the top-rated social network for lead generation
Over 590 million professionals use LinkedIn to network, research, and grow their careers which makes it a uniquely powerful social media channel for B2B marketing. In fact, 97% of B2B marketers utilize LinkedIn for their content marketing efforts.
Thought leadership represents the intersection between B2B brand awareness and lead generation, helping to frame your company and its leaders as trustworthy, authoritative sources. Consider these thought leadership statistics:
of buyers say thought leadership content is critical in deciding which providers they want to learn more about
of buyers say thought leadership helps them determine which vendor to put on their short list
How it works
Step 1: Approve your campaign
Approve and schedule your monthly content as you normally would.
Step 2: LinkedIn authorization
Click “authorize now” to start the short process of granting us access to post on your behalf. This means the content in your email will be formatted into individual pieces of social content, adding to your company’s marketing mix and increasing your reach.
Step 3: Login
Sign in to LinkedIn, with the account you use to manage your LinkedIn company page.
Step 4: Select pages
Select which pages you would like the content to be published on in LinkedIn.
You can also invite your colleagues to do the same on their personal LinkedIn page, boosting your social reach instantly.
Step 5: You’re done
After you authorize us, we will schedule your social posts for the optimal time over the next 14 business days. You can see a preview of your posts and when they will posted on the complete page.
Step 6: View Your Post
Just like magic, your company page on LinkedIn will post articles to your audience at the times specified in the previous step. These posts will help your company increase engagement and build brand awareness, and the end-users have no idea just how simple it was for you!
Step 7: View results
If you would like to see the results of your social post. Please log into LinkedIn and go to your Company Page. There is a menu item called “Analytics” which will give you a breakdown of each post and its performance.
Analytics are available for Page admins and offer insight into post updates, follower and visitor analytics.
After you click Post impressions, you’ll be directed to the Update analytics page. Information about your post’s impressions can be viewed in the Update metrics and Update engagement sections.
To view trends for your Post impressions over time:
- Locate the Update metrics section.
- Click the Metric dropdown.
- Select Impressions or Unique impressions.
To view the number of impressions for individual updates:
- Locate the Update engagement section.
- Click through the Update title pages to view Impressions.
Learn more about your Page’s Update analytics.
To view trends in your Unique visitors metrics over time:
- Locate the Visitor metrics section.
- Click the Metric dropdown.
- Select Unique visitors.
Learn more about your Page’s Visitor analytics.
Learn more about your Page’s Follower analytics.
Frequently Asked Questions
How often does this post to my LinkedIn?
Our system prioritizes posting:
- Tuesday – Wednesday – Thursday
- 7am – then 12 midday – then 5pm in your local timezone
- Content that has an end date, before the content expires
- Alternating articles, then products
Our system does not post:
- Duplicate content piece from that month
- Content that has expired
- Saturday – Sunday
- Public Holidays
Can I control the posting schedule?
Can I edit the social post's text?
Yes, we can edit the title and comment on our end. Please send your OneAffiniti representative the changes to update.
Will this post to my company page or personal page?
How do I get LinkedIn admin access to my company page?
I accidentally authorized the wrong page. Can I go back and change it?
Am I able to add a second LinkedIn account to post the campaign to?
My company doesn’t have a LinkedIn page. How do I set one up?
What data do you have access to?
Contact your rep
If you have any questions on how to authorize your LinkedIn posts or optimize your LinkedIn page, please contact your OneAffiniti rep via the form below.