Resources

Case Studies, Research Reports, eBooks, and more

Your channel marketing strategy amplified: 7 best-kept secrets from partners

After years of experience creating through-partner marketing programs with the world’s largest companies, we’ve identified seven little known secrets for building a wildly successful channel marketing program.

Blog

Read through some insights and best practices regarding channel marketing, list growth, emailing tactics, and more.

Forrester Study: Supercharge your through-channel marketing with a service-led approach

Recently, Forrester Consulting conducted a survey of 100 partners & brands to evaluate usage, successes, and shortcomings of TCMA platforms in today’s Financial, Insurance, and Tech industries.

Case Study: Global IT brand succeeds with Tier 2 channel partners

Texas-based IT vendor generates high engagement and measurable sales from Tier 2 partners and their customers.

Case Study: Vendor Pilot Program focuses on mid-market space

Looking to achieve an 8:1 ROI goal, specifically for Server/Storage/Networking equipment sales.