Why Content Marketing Is Crucial For Your Company

The role of content marketing in 2021 has changed significantly over the last decade. Customers have all the information they need at their fingertips — which means content marketing is less about promotion and more about customer relationships, building trust, and building loyalty.

It’s not enough to share a few updates or talk about your company. You need to provide real value to your customers; putting out good content will keep customers engaged with your brand. Here’s why content marketing is so essential and how you can create the quality content consumers want.

What is content marketing?

Content marketing is all about providing relevant information that is genuinely helpful to customers. It’s about giving, not just promoting; content marketing has a certain tone and messaging that aims to provide value rather than being explicitly promotional. 

Types of content involved in content marketing include:

  • Blog posts
  • Infographics
  • Videos
  • Social media posts
  • Emails
  • Ebooks
  • Podcasts

You can publish and share this content on channels like your website/blog, your social media accounts, and through your email list. This will allow you to build a community consisting of your target audience. 

Why is content marketing important for businesses?

Content marketing is essential for several reasons. First, content marketing builds customer loyalty. These days, that’s more important than ever. Your customers need to know that you understand and respect what they’re going through.

Content marketing also positions your brand as the expert. Content that is valuable to your customers and solves their problems will prove your expertise. And when your customers see that you know what you’re talking about, they’ll keep you top of mind for their next project.

Businesses use content marketing to increase leads and boost revenue. Content marketing generates three times as many leads as traditional marketing (while costing 62% less) and has a conversion rate that’s six times higher. What’s more, content marketing has a significant ROI: more exposure, social shares, links, leads, and sales. It’s clear why content marketing is such an important piece of the puzzle for brands.

How do you create quality content?

Crafting quality content requires an investment. It calls for extensive research on your target audience to know their pain points and what kind of content they’re looking for. Planning and then creating the content takes time and money. Then distributing the content and tracking its performance requires even more. 

The ROI of content marketing, however, makes this process 100% worth it: In one case study, we found that a Texas-based company who uses OneAffiniti for monthly content marketing saw a 32:1 annual ROI.

Grow your brand with content marketing

Your competitors are constantly on the move, looking for the best ways to appeal to their customers and to yours. Quality content lets your customers know that you stay up-to-date, you’re relevant, and you’re a trustworthy source of information. It takes time and money to produce well-written, engaging content. However content marketing is still one area that many companies can’t afford to ignore.

You can save time and money by relying on OneAffiniti for your content marketing campaigns. OneAffiniti delivers professional, relevant content each month that’s tailor-made for you at no cost. You can get enterprise-grade marketing and industry-leading content for free since campaigns are subsidized by your favorite brands in exchange for your loyalty. Interested in signing up? IT business owners can visit this link; if you are an insurance broker, click here to get started. 

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